Rooted in Tradition,
Perfected by Science,
Elevated in Purpose.

Avro was created from the Japanese word Ikigai which is defined by the Oxford English Dictionary as "a motivating force; something or someone that gives a person a sense of purpose or a reason for being. "In broader terms, it refers to something that brings pleasure or fulfillment.” 

Ikigai venn diagram

We use the clinically proven Japanese-produced PharmaGABA®, a form of the important brain compound Gamma-aminobutyric acid (GABA). Our beverage powders use natural flavors and premium-sourced ingredients, with proven science. 

Kyoto Japan icon
Designed in Japan

Each Avro flavor was developed and perfected in Austin, Texas — a city that shares our love for creativity and vitality. We hope Avro becomes part of your daily Ikigai—a small pleasure with a big impact.

State of Texas
Japanese culture meets American Spirit
Japanese Cowboy icon
Budah icon
Lucky cat icon
Budah icon
Ramen icon
Budah icon
Texas Star merged with Japan flowers
American Spirit Imagery
American Spirit Imagery

American Spirit in pop culture represents a blend of confidence, individuality, boldness, and a touch of rebelliousness. It’s about standing out, making a statement, and being unapologetically yourself—a true reflection of the American spirit.

Japanese Culture imagery
Japanese Culture imagery

Japanese products are renowned for their high quality, precision, and innovative design. Trusted for reliability, they reflect a commitment to excellence and consistently meet or exceed customer expectations.

Surfer discovering his Ikigai
Surfer discovering his Ikigai

Discover your Ikigai—your unique purpose that combines what you
love and excel at, what the world needs, and what you can earn from.
Finding it takes focus and discipline.

What is your ikigai?
Man getting tattoo discovering his Ikigai
Man getting tattoo discovering his Ikigai

Discover your Ikigai—your unique purpose that combines what you
love and excel at, what the world needs, and what you can earn from.
Finding it takes focus and discipline.

What is your ikigai?
Woman making pottery discovering her Ikigai
Woman making pottery discovering her Ikigai

Discover your Ikigai—your unique purpose that combines what you
love and excel at, what the world needs, and what you can earn from.
Finding it takes focus and discipline.

What is your ikigai?

That’s our story—now we’d love to hear about your ikigai!

We’re all about connecting with our community and hearing about your experiences with Avro. So don’t be a stranger!

Reach out anytime on social media or drop us a line at hello@avrolife.com